Profile of the

INTERNATIONAL BULLION & METAL BROKERS

G R O U P O F C O M P A N I E S

C o m p a n y B a c k g r o u n d

International Bullion & Metal Brokers, known as IBB, is an international group of companies whose core business is the manufacture, distribution and marketing of gold, diamond and silver jewellery.

IBB (London) was established over 30 years ago and is the headquarters of the Group, which has become one of the world’s largest and well- respected distributors of precious-metal jewellery.

One of the unique characteristics of the IBB group is that it has established its own distribution centres in all continents, enabling it to service multi-national retailers.

C u s t o m e r P r o f i l e

The IBB Group supplies jewellery to the widest cross-section of customers in over 35 countries.

The customer profile currently includes :

  • MULTIPLE STORE RETAIL G R O U P S

  • DEPARTMENT STORE CHAINS

  • WHOLE SALE DISTRIBUTORS

  • DUTY / TAX FREE OPERATORS

  • MAIL ORDER CATALOGUE HOUSES

  • TELEVISION MARKETING COMPANIES

  • INDEPENDENT RETAILERS

  • CATALOGUE SHOWROOMS

  • WAREHOUSE CLUBS

  • INTENET TRADERS

M a r k e t i n g

Great importance is placed on the retail image of IBB’s products. To achieve this, IBB places strong emphasis on high quality packaging and displays, created by its own in-house specialists whose expertise is made available to the Group’s operations in all territories.

Each market is approached individually to ensure that the marketing activity responds specifically to local requirements.

One of the key strengths of the Group’s strategic policy lies in the emphasis placed on the creation and development of its brand names. The group’s own marketing department ensures that each brand is given an individual identity and appeal.